Are you tuned in to your customers?

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The reality is, most organizations are more concerned with their outputs than their inputs—making listening a bit of a lost art. Imagine, responding to a friend without taking the time to actually understand what they’re saying first. The same goes for your consumers. Creating a message without considering the wants and needs of customers can achieve the opposite of your goal, and can come off quite insensitive and uninspired.

Conversations are a two-way street; even between brands and consumers. Marketers know that people’s needs and behaviors have shifted dramatically, and will continue to do so over this next year. Online shopping is at its peak, new brand discovery is on the rise and content is more popular than ever. In fact, starting from a place of listening can improve brand trust and ad recall. Which is why it’s the first and most important step to creating a sonic strategy.

Because the secret to being heard, is listening.

Source

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This is the pitfall of many. That’s why listen to understand not listen to reply.

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What’s Your Favorite App?

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Welcome to the digital era of mobile apps!

About four years ago, some said that we reached the end of the app era. Fast forward to today, mobile applications have never been more in demand and in use especially in this lock-down brought about by the corona virus.

Let’s face it, mobile apps increase engagement and offer ease of transaction. That’s why in a survey, the results were very promising as apps move to being used as mobile shopper.

62% of the businesses already have mobile apps. Among these 20 % use their apps for branding purpose, 30 % use it for revenue generation and other 50 percent use it for engagement and for support from customers. Apps can be used for many kind of activity such as digital magazines, logging exercise, newsletters, vouchers and many more. All is to imagine something innovation which will engage customers and they will enjoy using it. Continue reading…

What are the popular apps?

I am pretty sure, many of us have Amazon, Netflix and Spotify. In my case, I have the latter two plus Lazada, Shopee, Uniqlo, and Apple TV, and of course those delivery apps such as Grab and Lalamove.

In the article above, 30% of apps is used for revenue generation. Yes, I like the app that will bring in earnings as opposed to those that make me spend my money.

I found an app that brings in $$$ weekly as a result of my hard hustle the previous week. Now, I am introducing this app to people who enjoys hard, focused and disciplined work, and who likes the same results I am getting.

What is your favorite app?

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The Big Lesson of the Pandemic

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“The big lesson of the pandemic is that great things can happen when people stop worrying about making mistakes or not getting everything perfect the first time around. During the COVID-19 crisis, change was free. There were no alternatives, no office politics and no fear of mistakes—because the alternatives were far worse…”

{Jeff Lawson, CEO of Twilio, the cloud communication platform that has seen its stock soar 5X since the pandemic and is now worth a whopping $59 billion dollars.}

Read more here.

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Leadership Series 3

From Pinterest

We read a lot about leadership from books, watch videos on TED and YouTube. Somehow we already get a good idea of what it is to lead and be a leader.

I find this quote really relevant as well.

What is a leader for you?

Little Learning is Dangerous

Alexander Pope little learning knowledge is dangerous 01[1]Image Source

Here’s the thing about being in the information age. You think you know everything, when in fact, you don’t!

Every time, I hear someone giving advice or sprouting info as if they’ve had a long solid experience doing or practicing it, I cringe.

So, beware!

Learn from Alexander Pope.

 

On Conflict Resolution

Back when I was actively business blogging, I get a book from AMACOM to review every quarter.

I remember there was something there about conflict resolution. I liked their recommendation because it was simple yet effective. Thanks to online research, I got wind of it again.

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Photo by Priscilla Du Preez on Unsplash

Here are the five steps to conflict resolution.

Step 1. Define the source of conflict. Act as mediator. Hear out all sides. Acknowledge the information you hear and encourage them to open up some more.

Step 2. Look beyond the incident. This is true: it is not the situation but the point of view of the situation that causes anger to fester and ultimately leads to a shouting match or other visible and disruptive result.

Step 3. Request solutions. Now that you’ve heard all the sides of the story, your next step is to get them to identify how the situation could be changed. Solicit their ideas on how to improve things. Remember, your goal is to make them cooperate and work together harmoniously again.

Step 4. Identify solutions both disputants can support. I find this very important because the disputants feel that they are part in making the solution of the problem. They will not feel imposed on. You note down the most acceptable course of action. Point out the merits of various ideas, not only from each other’s perspective, but in terms of the benefits to the organization. Emphasize cooperation and collaboration.

Step 5. Agreement. Both if not all parties should agree on next step. Important guide questions would be: “What action plans will you both put in place to prevent conflicts from arising in the future?” and “What will you do if problems arise in the future?”

Let me just emphasize, resolution requires understanding of the conflict, and cooperation and collaboration.

Don’t ever consider acquiescence as resolution.

 

Organization or Organism?

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Photo by Michael Schiffer on Unsplash

I found Seth Godin’s thoughts on organization and organism really interesting. That is why I am sharing snippets here.

Maybe you work with an organization. They have systems and charts and boxes.

Perhaps you work with an organism instead. An organism constantly changes. The cells develop, die and are replaced. It adapts to the current environment or goes away.

Read more…

This goes back to the fact that even if a system is in place, you have to remember that we still work with humans.

Leadership Series 2

Law of the Lid

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Image source

Let me tell you about the story of the fleas. We know fleas can jump as high as 150 times its size. But this group of fleas, they are placed in a jar and covered with a lid for 24 hours. Once the lid is shut, the fleas started jumping up and fall to the bottom of the jar. Every time they attempt to jump again, they would hit the lid and fall. This goes on for 24 hours. After 24 hours, the lid is removed. And guess what? The fleas still jump but they don’t go over the mouth or lid of the jar. They only jump to the height where the lid had been.

This is the principle behind the Law of the Lid.

As an analogy for leadership, the lid is the leader and the fleas are the members of the team. As a leader, you set the potential of the team. The higher you give them the opportunity to grow, the higher they grow. The more you empower them, the more empowered they become.

When we apply to personal growth, the lid represents what we could do and become. If we are hindered by limiting beliefs, maybe due to being programmed by different factors, we would think that our capacity is just right at the lid of the jar. No. We can be more!

John Maxwell has illustrated this Law of the Lid well in these stories.

“Leadership ability is the lid that determines a person’s level of effectiveness. The lower an individual’s ability to lead, the lower the lid on his potential.”

How do you show up as a leader?