The reality is, most organizations are more concerned with their outputs than their inputs—making listening a bit of a lost art. Imagine, responding to a friend without taking the time to actually understand what they’re saying first. The same goes for your consumers. Creating a message without considering the wants and needs of customers can achieve the opposite of your goal, and can come off quite insensitive and uninspired.
Conversations are a two-way street; even between brands and consumers. Marketers know that people’s needs and behaviors have shifted dramatically, and will continue to do so over this next year. Online shopping is at its peak, new brand discovery is on the rise and content is more popular than ever. In fact, starting from a place of listening can improve brand trust and ad recall. Which is why it’s the first and most important step to creating a sonic strategy.
Because the secret to being heard, is listening.Source
This is the pitfall of many. That’s why listen to understand not listen to reply.
*Image is created with Canva.